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Digital Content Editor

Who are we?

GWR is the proud custodian of Brunel's railway - one of the most prestigious networks in the world. We have some of the newest trains in the country and exciting plans to extend our services. With more than one hundred million passenger journeys each year, we carry people to over 275 stations in the South West, from Cornwall and South Wales to London, passing through beautiful country and some of the UK's top tourist destinations.  
We are transforming the way people think about train travel, empowering our team of over 6,000 people from all different backgrounds to make it a great experience for our customers. Together, we will revalue rail as a very special way to travel – relaxing, fast, efficient, friendly and fun.

About the team?

This role is an important part of a small digital team, who manage and deliver GWR's digital channels.
We maintain and develop GWR's online presence. This includes promoting products and services, keeping customers informed, and increasing brand awareness.
It's an exciting time to join our team, as we develop our digital content strategy. You'll play an important part in this, helping us make better, data-driven decisions.

About the job?

This is a fantastic opportunity to work on a large website used by millions of people. You'll play a critical role in creating engaging, accessible, and user-driven content.
A key part of your day-to-day role will be managing website content. There will be plenty of opportunity to shape how we work, as we review and develop our content processes.
Another part of your role will be to dig into digital analytics to help us develop the website. You'll identify new opportunities and improvements, representing our users and their needs.
By working with stakeholders across GWR, you'll get a strong insight into our business. You'll promote digital best practices to colleagues, delivering content that meets business objectives.

Your main responsibilities will be:

  • Coordinate the design of website content, working with digital managers and internal stakeholders
  • Timely moderation and publication of site content through our content management system
  • Prioritise website content requests against digital, retail and business objectives
  • Ensure editorial quality standards, appropriate tone of voice and consistency on the website
  • Provide day-to-day advice to colleagues, ensuring website content is iteratively improved
  • Work with the Digital Marketing and Content Manager to improve content processes and governance
  • Stay up to date with best practices in web accessibility, usability and writing for the web
  • Use customer insight tools to track performance of customer journeys and experience
  • Use customer data to help answer business questions and improve digital services
  • Work with digital managers to deliver user testing and improvements
  • Monitor trends in the travel industry, our competitors and digital innovation

About you?

We're looking for an experienced digital content editor, with excellent copywriting skills. You'll be both creative and analytical, using evidence to help us improve the GWR website.

For this role, you will need to be:

  • passionate about digital content, with excellent editorial skills
  • a strong copyeditor and proofreader, with keen attention to detail
  • a confident copywriter, who can take complex information and make it clear and engaging
  • experienced using content management systems (CMS) to update content on a public-facing website
  • aware of search engine optimisation (SEO) principles and practices
  • familiar with digital analytic tools, including Google Analytics and Google Search Console
  • aware of digital design and build principles and ways of working
  • an effective communicator who can work well with internal and external stakeholders
  • happy to get stuck in and support others in a small and close team
  • organised and resilient, and can manage multiple projects and deadlines at once
  • dedicated and enthusiastic to learn new skills.

About the location?

The digital team work from office locations in Exeter, Plymouth and London. This role can be based at any of these locations, dependent on your home location.
Some travel to other locations on the GWR network will also be required on occasion.

Working pattern?

This is predominantly a Monday to Friday, Office hours role, working 37 hours per week, although some flexibility is required to handle emerging business needs, including travel to other GWR locations.

Additional information?

This role is part of the GWR retail team, which has sub-teams based across the GWR network in London, Swindon and Plymouth. Some travel to these locations will be required as part of the role. We also work with multiple agencies, which will from time to time necessitate meetings and travel to other locations.

The Reward?

As well as a great team environment and comprehensive training, all GWR colleagues enjoy a range of benefits including on-going development, defined benefit pension scheme, free rail travel across the GWR network for you and your family, company-sponsored health care plan, discounted shopping and gym membership and an employee assistance programme.


We all belong at GWR. This is our vision for providing an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment. 

We value our differences such as age, gender, LGBTQIA, ethnicity, religion and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.

If you require additional support to complete your application due to a disability or neurodivergent condition such as dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

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8th Floor, The Point, 37 North Wharf Road, London, United Kingdom, W2 1AF
  • Ref:
  • Company:
    Great Western Railway (GWR)
  • Website Skillset:
    All Other Roles
  • Contract Type:
    Permanent - Full Time
  • Contracted Hours:
  • Location:
    Plymouth Station, The Point London
  • Closing Date:
    6 February 2023
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