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CRM Executive

Do you have drive, enthusiasm and a passion to help take the North further? If yes, then come and be part of our amazing team here at TransPennine Express.

What do we do?

 We are an intercity train company connecting people and communities across our cities and major towns in the North of England and Scotland.  Together we will continue to transform rail travel with faster, easier journeys that offer a step change in services with our fleet of new high-tech trains.

The North is a vibrant place to live and work and here at TransPennine Express our services are helping to keep the country moving.  If you want to be involved in something truly transformative, that will have a lasting impact on how we travel, then please join us and help us to take the North further.

Who are we looking for?

As a Customer Relationship Management (CRM) & Loyalty Executive, you'll help us win and keep customers through a range of digital media channels. You will play a key role in the development and management of personalised communications with our customer database.  It's a chance to work closely with customer experience and commercial teams as well as external suppliers. Together, you'll create CRM and Loyalty plans for the entire customer lifecycle.  

What will you be doing?

  • Managing the CRM & Loyalty Planner, scheduling campaigns throughout the year
  • Developing inspiring content for campaigns
  • Creating promotional offers
  • Building, testing and deploying a wide range of campaigns
  • Encouraging more customers to sign up to marketing communications
  • Working with our partners to reward and retain the loyal customer base
  • Producing campaign analysis reports

What skills/experiences are we looking for?

You've worked in direct and digital marketing before. So, you know all about CRM principles and platforms, loyalty schemes, brand identity and digital tracking tools. You will have 1-2 years' experience planning and executing marketing campaigns within a CRM environment, preferably using Salesforce or equivalent, maybe with some technical skills to support with HTML coding.  As this role is focused on implementing the full, end to end campaign you'll be super organized, have an eye for design and be good at copywriting in a marketing context. You'll be good with people and great in a team – a natural when it comes to collaboration.

What will we offer you?

To say thank you for all your hard work, we offer competitive salaries and some great rewards. There's a final salary pension scheme and big savings on rail travel: free TransPennine Express journeys for you and free leisure journeys for your family. You and your family can also get discounts with other train operating companies. Your job comes with 25 days holiday plus standard UK bank holidays as well as all kinds of benefits, discounts and a Cycle to Work scheme.  

Interested? Click below to complete an application form and upload a copy of your CV and a Covering Letter.

Help take the north further.


Close map
7th Floor, Bridgewater House, 60 Whitworth Street, Manchester, England, M1 6LT
  • Ref:
  • Company:
    TransPennine Express Limited
  • Website Skillset:
    All Other Roles
  • Contract Type:
    Permanent - Full Time
  • Contracted Hours:
  • Location:
    Bridgewater House - TPE Head Office (Manchester), Home Based
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